Marketing

Record business transactions and prepare income statements, balance sheets, and cash flow reports.

Study the marketing mix — product, price, place, and promotion — and how firms create customer value.

Analyze how individuals and firms make decisions about prices, production, and resource allocation.

Use probability, regression, and hypothesis testing to make data-driven business decisions.

Study how people decide what to buy — psychology, culture, and social influences on purchasing.

Design surveys, focus groups, and experiments to understand markets and measure customer preferences.

Create advertising campaigns across media channels and measure their effectiveness.

Use data and metrics to measure campaign performance and optimize marketing spend.

Practice writing memos, reports, and presentations that persuade professional audiences effectively.

Plan and execute online campaigns using SEO, email, paid ads, and content marketing.

Build, position, and maintain brands that create loyalty and stand out from competitors.

Lead sales teams, set targets, design compensation plans, and manage customer relationships.

Build brand presence and engage audiences across platforms like Instagram, TikTok, and LinkedIn.

Craft press releases, manage media relationships, and protect organizational reputation during crises.