Marketing Manager
Also known as: Marketing Director, Brand Manager
Plan and execute campaigns that build brand awareness, drive engagement, and grow revenue.
Salary Range
The highest-paid specialization or seniority level for marketing managers.
About 1 in 200 reaches this level
About 225,460 marketing managers in the US (BLS 11-2021, May 2024). Chief Marketing Officers earning $700K+ total comp number roughly 1,000-1,200 (~0.5%); large-enterprise CMO total comp commonly reaches $700K-$1M+.
Salary data based on 2025 BLS, Glassdoor, and industry reports. Actual compensation varies by location, experience, and employer.
How to Become One
This career typically requires a bachelor's degree. Here are the top colleges for it:
AI Risk Assessment
72% of B2B marketers use AI for content tasks, and 30% of outgoing marketing messages from large companies are already AI-generated. Core outputs — campaign copy, content strategy, audience segmentation — are deeply automatable. Marketing managers sit above the entry-level layer AI is decimating, but the managerial path is longer now because traditional stepping stones (content writing, campaign coordination) are being automated. AI-skilled marketing managers command 36% salary premiums, but reaching that level requires navigating a narrower pipeline.
Sources
Ratings reflect a 10-year outlook based on 2025-2026 research, weighted toward entry-level impact. Individual outcomes will vary.
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