Social Media Manager
Manage brand presence across social platforms, creating content strategies and engaging with audiences.
Salary Range
The highest-paid specialization or seniority level for social media managers.
About 1 in 333 reaches this level
About 200K social media managers; VP of Social Media at $335K exists at maybe 500-700 major brands.
Salary data based on 2025 BLS, Glassdoor, and industry reports. Actual compensation varies by location, experience, and employer.
How to Become One
This career typically requires a bachelor's degree. Here are the top colleges for it:
AI Risk Assessment
AI generates social media copy, schedules posts, analyzes engagement, and creates visual content with minimal human input. Entry-level social media roles are among the first marketing positions being eliminated. The surviving roles emphasize brand strategy and community management at a level beyond most new graduates.
Ratings reflect a 10-year outlook based on 2025-2026 research, weighted toward entry-level impact. Individual outcomes will vary.
Related Careers
Is Social Media Manager right for you?
Take our free 20-minute assessment to find out if social media manager matches your personality, interests, and strengths.
Take the Free Assessment